Anton Mart | M1-Project

Anton Mart

With 10+ years of experience in product, digital, and performance marketing, I specialize in growth strategies, go-to-market (GTM) execution, and customer acquisition for B2B and B2C companies. I've worked with tech startups, marketplaces, and SaaS platforms, helping businesses scale revenue, optimize conversion rates, and refine product positioning. My expertise includes strategy planning, LPO, CRO, monetization, SEO, analytics, and email marketing, with hands-on experience in HubSpot, GA4, Matomo, Braze, Figma, and AI-driven marketing tools.

Recent Posts by this Author

AI in Marketing Automation: Real-World Use Cases

Marketing campaigns no longer depend on intuition. Companies using AI in Marketing Automation see which customers are most likely to convert, which ads work better, and which channels bring the highest ROI.

AI Marketing Software: The Ultimate Guide

AI marketing tools today do the work of entire departments: forecast demand, create personalized campaigns and optimize advertising budgets.

Best 20 AI Marketing Use Cases

In this article, we will analyze 20 AI marketing use cases that allow companies to reduce costs, increase conversions, and scale marketing without unnecessary resources.

Marketing Strategy

What is Persona Based Marketing or PBM?

Persona-Based Marketing (PBM) is a B2B marketing method where the strategy is built around specific buyer role models rather than broad audience segments.

Marketing Strategy

February 26, 2025

Psychographic Segmentation in Online Marketing

Psychographic segmentation is the process of dividing a market into smaller groups based on psychological attributes such as values, beliefs, interests, lifestyle, attitudes, and motivations.

Marketing Strategy

Demographic Segmentation in Marketing: B2B and B2C Perosnas

Demographic segmentation is the process of dividing a market into smaller groups based on demographic factors such as age, gender, income, education level, occupation, family status, and geographic location.

How to Create AI Generated Persona: Step-by-step Guide

An AI-generated persona is a digital interpretation of a real user, customer, or expert, created using machine learning and data analysis.