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Basic

Best for personal use

FREE

Start for free
Ideal Customer Profile
1
Buyer persona
A detailed profile that represents the characteristics and behavior of an ideal customer.
Goals and objectives
Desired outcomes that the customer segment aims to achieve.
Barriers
Obstacles or concerns that prevent customers from making a purchase decision.
ad / post / marketing task = 1 credit

Startup

Best for startup founders
‍

$99

/mo
Billed monthly
Start for free
Ideal Customer Profile
1
B2B company profile
Organizational attributes such as industry, size, and location relevant to targeting.
Buyer persona
A detailed profile that represents the characteristics and behavior of an ideal customer.
Goals and objectives
Desired outcomes that the customer segment aims to achieve.
Barriers
Obstacles or concerns that prevent customers from making a purchase decision.
Problems
Tangible obstacles or limitations that prevent the target audience from achieving their goals or completing tasks efficiently.
Triggers
Events or conditions that initiate the search for a solution.
Pains points
Emotional or practical consequences resulting from unresolved problems, such as stress, frustration, or dissatisfaction.
20+ engagement spots
An extended list of over 20 potential digital and offline touchpoints for engagement.
Jobs-to-be done
Tasks or outcomes that customers are trying to accomplish through a product or service.
Buyer awareness
The stage of recognition the audience has regarding a problem and available solutions.
Decision Factors
Criteria used by buyers to evaluate and select a product or service.
Communication channels
Preferred mediums through which information is consumed and decisions are influenced.
Potential partners
Third-party stakeholders that influence or contribute to the buying decision.
Alternative solutions
Competing tools, services, or internal methods considered during the decision process.
ad / post / marketing task = 1 credit
Marketing Strategy
1
Positioning
The strategic placement of a brand or product in the market to differentiate from competitors.
Value proposition
A clear statement that communicates the unique value delivered to customers.
Key benefits
Primary advantages offered by the product or service that meet audience needs.
User aquisition
The process of attracting and converting new users or clients.
Marketing channels
Outlets used to deliver promotional messages and reach potential customers.
Metrics
Quantitative indicators used to evaluate marketing performance and outcomes.
ad / post / marketing task = 1 credit
Marketing Tasks
50
Content creation
The development of text, visuals, or multimedia to inform, educate, or engage audiences.
Ads creation
The production of promotional materials for paid advertising campaigns.
Headlines generation
The crafting of compelling headlines to capture attention and encourage clicks.
ad / post / marketing task = 1 credit
MOST POPULAR

Pro

Best for consultants and small agencies

$199

/mo
Billed monthly
Start for free
Ideal Customer Profile
3
B2B company profile
Organizational attributes such as industry, size, and location relevant to targeting.
Buyer persona
A detailed profile that represents the characteristics and behavior of an ideal customer.
Goals and objectives
Desired outcomes that the customer segment aims to achieve.
Barriers
Obstacles or concerns that prevent customers from making a purchase decision.
Problems
Tangible obstacles or limitations that prevent the target audience from achieving their goals or completing tasks efficiently.
Triggers
Events or conditions that initiate the search for a solution.
Pains points
Emotional or practical consequences resulting from unresolved problems, such as stress, frustration, or dissatisfaction.
20+ engagement spots
An extended list of over 20 potential digital and offline touchpoints for engagement.
Jobs-to-be done
Tasks or outcomes that customers are trying to accomplish through a product or service.
Buyer awareness
The stage of recognition the audience has regarding a problem and available solutions.
Decision Factors
Criteria used by buyers to evaluate and select a product or service.
Communication channels
Preferred mediums through which information is consumed and decisions are influenced.
Potential partners
Third-party stakeholders that influence or contribute to the buying decision.
Alternative solutions
Competing tools, services, or internal methods considered during the decision process.
ad / post / marketing task = 1 credit
Marketing Strategy
3
Positioning
The strategic placement of a brand or product in the market to differentiate from competitors.
Value proposition
A clear statement that communicates the unique value delivered to customers.
Key benefits
Primary advantages offered by the product or service that meet audience needs.
User aquisition
The process of attracting and converting new users or clients.
Marketing channels
Outlets used to deliver promotional messages and reach potential customers.
Metrics
Quantitative indicators used to evaluate marketing performance and outcomes.
ad / post / marketing task = 1 credit
Marketing Tasks
150
Content creation
The development of text, visuals, or multimedia to inform, educate, or engage audiences.
Ads creation
The production of promotional materials for paid advertising campaigns.
Headlines generation
The crafting of compelling headlines to capture attention and encourage clicks.
ad / post / marketing task = 1 credit

Agency

Best for mid-size and large agencies

$399

/mo
Billed monthly
Start for free
Ideal Customer Profile
9
B2B company profile
Organizational attributes such as industry, size, and location relevant to targeting.
Buyer persona
A detailed profile that represents the characteristics and behavior of an ideal customer.
Goals and objectives
Desired outcomes that the customer segment aims to achieve.
Barriers
Obstacles or concerns that prevent customers from making a purchase decision.
Problems
Tangible obstacles or limitations that prevent the target audience from achieving their goals or completing tasks efficiently.
Triggers
Events or conditions that initiate the search for a solution.
Pains points
Emotional or practical consequences resulting from unresolved problems, such as stress, frustration, or dissatisfaction.
20+ engagement spots
An extended list of over 20 potential digital and offline touchpoints for engagement.
Jobs-to-be done
Tasks or outcomes that customers are trying to accomplish through a product or service.
Buyer awareness
The stage of recognition the audience has regarding a problem and available solutions.
Decision Factors
Criteria used by buyers to evaluate and select a product or service.
Communication channels
Preferred mediums through which information is consumed and decisions are influenced.
Potential partners
Third-party stakeholders that influence or contribute to the buying decision.
Alternative solutions
Competing tools, services, or internal methods considered during the decision process.
ad / post / marketing task = 1 credit
Marketing Strategy
9
Positioning
The strategic placement of a brand or product in the market to differentiate from competitors.
Value proposition
A clear statement that communicates the unique value delivered to customers.
Key benefits
Primary advantages offered by the product or service that meet audience needs.
User aquisition
The process of attracting and converting new users or clients.
Marketing channels
Outlets used to deliver promotional messages and reach potential customers.
Metrics
Quantitative indicators used to evaluate marketing performance and outcomes.
ad / post / marketing task = 1 credit
Marketing Tasks
450
Content creation
The development of text, visuals, or multimedia to inform, educate, or engage audiences.
Ads creation
The production of promotional materials for paid advertising campaigns.
Headlines generation
The crafting of compelling headlines to capture attention and encourage clicks.
ad / post / marketing task = 1 credit

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Improve efficiency and complete marketing tasks up to 8x quicker.
Adam Barsby
Head of Digital Marketing at Xanthos Digital
Five Star
"We always knew persona development was essential, but before Elsa, it simply wasn’t scalable. Now, we get deeper insights in half the time, and our clients immediately see the value in our approach"

Real results from real teams

From ICPs to content, discover how real teams use M1-Project to streamline their entire marketing workflow.

André Hageraats
CEO at 24/SALES
Five Star

"Elsa AI is a practical, efficient, and fast tool that provides highly valuable insights. Our agency is satisfied with the benefits, particularly the significant time savings and the ability to deliver immediate results during client meetings."

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