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Bozhidar Batev is a growth advisor and founder helping early-stage entrepreneurs—primarily info product creators, consultants, and coaches—scale from $5K/month to $50K–$100K/month and beyond. With over 20 years of experience, his methodology combines two powerful pillars: helping clients shift their mindset and building a business around proven strategic principles.
Before using Elsa, identifying ideal customer profiles and market opportunities was a slow, intuition-driven process. Bozhidar and his clients relied on brainstorming and trial-and-error interviews with multiple segments. This often led to:
“Before Elsa, it was like shooting in the dark. We'd try one segment, then another. Now, we skip irrelevant groups and focus right where it matters.”
— Bozhidar Batev
Although skeptical after testing hundreds of AI tools, Bozhidar decided to give Elsa a try—and was impressed. Unlike generic AI solutions, Elsa analyzes a business's actual website to build hyper-relevant ICPs, customer pains, and marketing strategies, dramatically reducing the time needed to gather high-quality intelligence.
“Even for a tech-savvy person like me, combining tools to extract real insight is time-consuming. Elsa saves dozens of hours and offers a more contextual, intelligent approach to ICP research.”
— Bozhidar Batev
1. ICP validation
Elsa helps Bozhidar identify the most promising customer segments early, replacing guesswork with focused targeting. He now runs 20–25 targeted interviews instead of 40–50 and validates findings through surveys and AI-powered analysis, cutting total research time in half.
2. Input for internal AI systems
Elsa’s structured outputs are imported directly into Bozhidar’s internal tools, including a system powered by Sonnet 3.7. These tools generate optimized website copy, offer structures, positioning frameworks, and complete go-to-market playbooks.
3. Marketing and sales execution
Elsa’s insights fuel every stage of execution, from developing video scripts and content guidelines to crafting high-converting messaging and structuring one-call sales strategies for high-ticket offers.
Bozhidar continues to integrate Elsa into his client acquisition and delivery process and is developing a complete AI-powered content engine powered by Elsa’s audience insights.
“I’ve invested over $1M in my education and tested every framework out there. Elsa gives us the foundation to build structured, scalable businesses faster. For me, it’s a no-brainer.”
— Bozhidar Batev
