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Omarketix.com is a marketing consultancy helping businesses build and execute data-driven growth systems. The company focuses on developing marketing strategies that increase inbound traffic and generate consistent, qualified leads through SEO and paid campaigns.
Elsa AI became the foundation for Omarketix.com’s new marketing strategy and client workflows.
“Once you know your target audience, everything changes, the way you pitch, write, and design your pages. Elsa gave us that clarity.”
Before discovering Elsa AI, Omar faced one of the most time-consuming parts of strategy work: audience research. Identifying the right target segments required hours of cross-checking analytics, mapping job titles, and manually testing assumptions.
“It used to take me days of work just to identify the right audience. You have to check analytics, page performance, and guess which roles actually matter. You never know all the job titles, so you keep searching.”
On average, he spent 8 hours of intensive research per client, often repeating the process after each campaign iteration. ChatGPT offered partial help but lacked the accuracy and structure needed for complete ICP creation. Omar was looking for something engineered for marketing precision, not general text generation.
Omar discovered Elsa AI’s ICP Generator in 2024, when AI marketing tools were still emerging. He was curious to see whether an AI-powered system could replace manual audience research and provide actionable insights.
Within minutes of uploading business data, Elsa generated full customer profiles, including:
“It used to take me days of work just to identify the right audience. You have to check analytics, page performance, and guess which roles actually matter. You never know all the job titles, so you keep searching.”
Using the structured ICPs, Omar quickly validated the most promising persona Operations Managers in the interim services industry. His client confirmed this segment as the primary growth target.
After identifying Operations Managers as the key ICP, Omar rebuilt his client’s blog and SEO content. This precision increased organic sessions by 8× and generated high-quality traffic that converted through targeted CTAs and landing pages.
He also applied Elsa's insights to paid media campaigns:
“Elsa helped me and my clients understand everything — from triggers to job titles. Within an hour, we identified the ICP, presented it to the team, and agreed on direction. It completely changed the way we work.”
