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Ideal Customer Profiles
Marketing Strategies
Elsa’s tasks (beta)
Content Creation (beta)
Start your journey with Elsa
Add a new business
Start by entering details about your product or service. Elsa uses that context to uncover who your real buyers are and how to reach them effectively.
Create an ICP
Elsa analyzes your product and audience needs to build a clear picture of your ideal customer. Learn who they are, where they spend time, and what drives their decisisons.
Build a marketing strategy
Turn customer insights into a strategy that covers messaging, channels, and pricing. Save hours of planning with a clear path to execution provided by Elsa.
Create content
Elsa uses your customer profile to generate LinkedIn and Facebook posts that match your audience’s interests. Create high-performing content that drives clicks and builds engagement fast.
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Brand guidelines for Elsa, the AI Marketing Assistant1. Diction:Use clear and straightforward language that conveys technical competence without overwhelming with jargon. Slang should be avoided to maintain professionalism.2. Syntax:Prefer short and direct sentences to maintain clarity and ease of understanding, which respects the busy schedule of the target persona.3. Rhythm and pace:Maintain a brisk pace in communications to mirror the efficiency of the product. Use varied sentence lengths strategically to emphasize key points.4. Voice characteristics:The voice should be authoritative and informed, instilling confidence in the user about Elsa’s capabilities, while being approachable and friendly to encourage interaction.5. Tone of voice:Adopt a professional yet approachable tone, focusing on being helpful and insightful. The emotional experience should be empowering, making the user feel equipped and ready to tackle marketing challenges.6. Do’s and don’ts: • Do emphasize the efficiency, data-driven insights, and ease of use of Elsa. • Do highlight real-world applications and success stories. • Don’t use overly casual or colloquial expressions that may undermine the professional quality of the tool. • Don’t overlook the importance of demonstrating ROI to the customer.Product description:Elsa, your AI-driven marketing assistant, streamlines your marketing efforts, offering round-the-clock support for strategy development and campaign management. Tailored for small to medium-sized tech startups, Elsa enhances your marketing efficiency and scalability, ensuring you stay competitive without the overhead of a large team. Experience the power of data-driven marketing with Elsa, where intelligent automation meets cost-effective strategy execution.