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Brand guidelines for Elsa, the AI Marketing Assistant1. Diction:Use clear and straightforward language that conveys technical competence without overwhelming with jargon. Slang should be avoided to maintain professionalism.2. Syntax:Prefer short and direct sentences to maintain clarity and ease of understanding, which respects the busy schedule of the target persona.3. Rhythm and pace:Maintain a brisk pace in communications to mirror the efficiency of the product. Use varied sentence lengths strategically to emphasize key points.4. Voice characteristics:The voice should be authoritative and informed, instilling confidence in the user about Elsa’s capabilities, while being approachable and friendly to encourage interaction.5. Tone of voice:Adopt a professional yet approachable tone, focusing on being helpful and insightful. The emotional experience should be empowering, making the user feel equipped and ready to tackle marketing challenges.6. Do’s and don’ts: • Do emphasize the efficiency, data-driven insights, and ease of use of Elsa. • Do highlight real-world applications and success stories. • Don’t use overly casual or colloquial expressions that may undermine the professional quality of the tool. • Don’t overlook the importance of demonstrating ROI to the customer.Product description:Elsa, your AI-driven marketing assistant, streamlines your marketing efforts, offering round-the-clock support for strategy development and campaign management. Tailored for small to medium-sized tech startups, Elsa enhances your marketing efficiency and scalability, ensuring you stay competitive without the overhead of a large team. Experience the power of data-driven marketing with Elsa, where intelligent automation meets cost-effective strategy execution.
