Marketing strategy details

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ELSA AI

My businesses

Ideal customer profiles

Marketing strategies

SMM strategies

Elsa’s tasks

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Content creation

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Start your journey with Elsa

Add a new business

Start by entering details about your product or service. Elsa uses that context to uncover who your real buyers are and how to reach them effectively.

Add business

Create an ICP

Elsa analyzes your product and audience needs to build a clear picture of your ideal customer. Learn who they are, where they spend time, and what drives their decisisons.

Create ICP

Build a marketing strategy

Turn customer insights into a strategy that covers messaging, channels, and pricing. Save hours of planning with a clear path to execution provided by Elsa.

Build strategy

Plan a SMM strategy

Elsa helps you turn insights into a platform-specific plan. Define goals, choose the right channels, and align your content with each stage of the customer journey.

Build SMM strategy

Create content

Elsa uses your customer profile to generate LinkedIn and Facebook posts that match your audience’s interests. Create high-performing content that drives clicks and builds engagement fast.

Create content

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Marketing strategy

Goals

Challenges

Strategic positioning

Segment description

Broad description of the segment and persona

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Segment brief description

Persona brief description

Market positioning

How the brand stands out in the market

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Positioning

Formula

Positioning

Formula

Note: Positioning are generated, will be ready in 10-20 minutes.

Value proposition and key benefits

Why the product matters to customers

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Value Proposition

Key Benefits

Note: Value proposition and key benefits are generated, will be ready in 10-20 minutes.

Go-to-market strategy

Marketing channels

Specific places where you can reach your customers

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Marketing Channel

Idea

Marketing Channel

Idea

Note: Marketing channels are generated, will be ready in 10-20 minutes.

Acquisition tactics

Tactics for attracting and converting leads

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User Acquisition Idea

Idea Overview

Objective

Resources Needed

Note: User acquisition ideas are generated, will be ready in 10-20 minutes.

Pricing experiments

Monetization approach, pricing model, and key experiments

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Experiment 1: Value-Based Pricing Experiment

Conduct Market Research

Assess Willingness to Pay

Set Value-Based Prices

Note: Pricing experiments are generated, will be ready in 10-20 minutes.

Metrics and KPIs

Indicators used to track performance and optimize efforts

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My north star metric

Cost per quality lead

Key metrics for my business

Note: Metrics and KPI are generated, will be ready in 10-20 minutes.

Brand foundation

Tone of voice

Style and tone of brand communication

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Comprehensive Brand Guidelines

Diction

Language

Vocabulary

Note: Tone of voice guidelines are generated, will be ready in 10-20 minutes.

Brand Personality Traits

Human characteristics that reflect the brand

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Mission

Vision

Values

Brand Personality

Note: Brand personality traits are generated, will be ready in 10-20 minutes.