Woohoo! Your ICP is ready!

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Segment
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Persona
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Ideal customer profile: Info about the company
Your buyer persona
Jobs to be done for your buyer persona
Their goals or objectives
Problems they face when trying to achieve their goals
Their pains and frustrations caused by these problems
Triggers: Specific situations prompt a buyer to seek a new solution
Barriers: Stops your persona from changing the status quo
Alternative ways to address the challenges that our solution tackles
What does your persona already know about the problem and other solutions
Criteria buyer persona considers when choosing the solution
Potential partners: Tools they use or need to do their job
20+ places where your customers hang out
Channels they prefer to communicate through
Sources they prefer to consume information about their field of work
Channels you can effectively reach this audience through